The Asia Paific region had 484 million users (Sept 2009), which represents a 22% growth from the year-ago period. India had 35.8 million Internet users (excluding visits from net cafes and handhelds), up 17% year-on-year while China registered a 31% growth during the period and now has 220 million Internet users. Although most of the Internet users in India are familiar with more than one language, it is only that users in smaller cities are avid users of applications and services offered in local language. One of the primary reasons of low levels of adoption in rural India is due to
1. Large percentage of people in rural India are not familiar to English. There are 22 constitutionally approved languages spoken in India and over 1600 regional dialects. Out of the total literate population in India, 37% are English literate in urban areas and 17% in rural. The remaining (i.e. 63% in urban areas and 83% in rural) are not familiar with English.
2. Lack of localization.
China, Japan and Korea are the most matured markets in terms of localisation. These countries have been very active in their efforts towards standardized localisation. The result of this is that most of the software is already localized in these languages and now these countries are moving towards localizing cutting edge technology applications such as OCR and Text to Speech.
There has also been a good penetration of internet in South America that include countries like Peru, Central Amazon and Andean regions.
1. Large percentage of people in rural India are not familiar to English. There are 22 constitutionally approved languages spoken in India and over 1600 regional dialects. Out of the total literate population in India, 37% are English literate in urban areas and 17% in rural. The remaining (i.e. 63% in urban areas and 83% in rural) are not familiar with English.
2. Lack of localization.
China, Japan and Korea are the most matured markets in terms of localisation. These countries have been very active in their efforts towards standardized localisation. The result of this is that most of the software is already localized in these languages and now these countries are moving towards localizing cutting edge technology applications such as OCR and Text to Speech.
There has also been a good penetration of internet in South America that include countries like Peru, Central Amazon and Andean regions.
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